Zedcrest Group Unveils Financial Literacy Initiative for Children

To mark this year’s International Children’s Day, Zedcrest Group, a financial services firms, has unveiled two books: The A-Z of Finance Colouring Book and Zedcrest Little Heroes: A Financial Literacy Journal for Kids.

The firm said it will give young children fundamental concepts of financial literacy. 

This initiative, inspired by the theme this year: “Inclusion, for Every Child”, reinforces our commitment to democratise access to financial education and reliable wealth management tools for Nigerians. 

With The A–Z of Finance Colouring Book, children are introduced to simple concepts through the English alphabet, with illustrations, and short notes. The book gives meaning to how kids engage with their ABCs by relating each letter and illustration to everyday financial scenarios. 

The Financial Literacy Journal features relatable fictional stories and activities that follow young characters, or “little heroes”, as they learn and share lessons about money in playful and engaging ways. Each story presents a little hero in a unique scenario where they apply their knowledge of money management to make smart financial decisions. At the end of each story, the journal invites children to reflect and note the key lessons learned.

Speaking at a book read and launch at Zedcrest office in Lagos, Group Head of Brands and Communications, Oyinkansola Adeboye, said the initiative reflects the firm’s mission to raise economic outcomes by promoting financial literacy across in the society. 

She said a financially inclusive society begins with giving kids financial literacy early.

“Zedcrest has championed financial literacy since 2013 through workshops and learning resources … and this Children’s Day is an opportunity to give them values of saving, investing, and smart money management…” she said.

In developing these learning materials, Zedcrest Group partnered with the Fantasia Book Club founded by Tomiwa Ogundun. Commenting at the launch event, Ogundun said, “Fantasia Book Club is fueled by a strong passion to help children build critical life skills, and financial literacy is a core aspect of that journey. I am confident that these books will shape how children think about savings, spending, and planning for the future, and Fantasia Book Club is deeply honored to have worked with the Zedcrest Group to bring this enormously impactful project to life. 

This initiative is part of a broader lineup of activities organized by Zedcrest Group to mark Children’s Day within the organization. Other highlights include a fun Financial Literacy Quiz for parents and their children, as well as an Arts and Essay Competition for children aged 4 to 12.

Physical copies of the colouring book and financial literacy journal will be made available to the public at no cost, to encourage more parents and guardians to start important conversations about money with their children and wards from an early age, while also enjoying the bonding experience.